Expert Team
GİA, uzman kadrosu ve marka izleme, patent araştırma konularında deneyimli ekibiyle güven sağlar.
Current Content
Monitors technological advancements in the sector closely and directs R&D investments accordingly, adding value to your future.
Strategic Support
Not only monitors the sector but also tracks competitor activities and new brands, enabling the development of effective competitive strategies.
Reliable Partner
Information obtained from clients is considered confidential and is never shared with third parties. GIA operates under strict confidentiality agreements.
GIA, What Information Can It Track?
GIA obtains its technological and commercial intelligence information from national and international databases.
New Products on Store Shelves
Products placed on store shelves in 50 countries are monitored, reported, and shared with the relevant departments of the brands.
Article - Scientific Publication
Scientific publications related to various industries are provided with insights from the academic world across 100 countries
Partner Organizations
GIA: Which Departments and Individuals Within Companies Use It?
R&D and New Product Development Departments
In R&D and New Product Development activities, monitoring technological developments in the market and competitors’ R&D activities is crucial. A new product released to the market may risk not being understood by customers or failing to create the desired demand, and falling behind the market can lead to missing critical opportunities.
Marketing and Sales Departments
Often, the market determines the price of a product. Similarly, the market decides whether a product will succeed. Marketing history is filled with stories of excellent products that failed to gain traction and were consigned to history. Undoubtedly, marketers and salespeople can predict whether a product will succeed in the market. However, the more these predictions are based on solid data, the more accurate the decisions will be.
Right Decisions for Boards of Directors
As companies grow, managers need more than just knowledge and experience to make decisions. Accurate data from the market helps in making better decisions. Monitoring new products, even R&D projects, designs, and brands that haven’t hit the market yet, especially on a competitor basis, provides crucial information for decision-makers.
Intellectual Property Departments
Monitoring trademarks, which are part of intellectual property rights, falls within the responsibilities of both marketers and intellectual property managers. Trademark monitoring is important not only to prevent the emergence of counterfeit brands but also to identify which brands competitors are bringing to the market.
Articles
GIA provides companies with technical and market intelligence that positively...
Reporting at GIA Companies utilizing GIA services receive reports from...