What Do Companies Gain with GIA?

GIA provides companies with technical and market intelligence that positively impacts their competitive strength, focusing on their own sector and competitors.

Companies using this intelligence can:

• Closely monitor technological developments in their sector and direct their R&D investments accordingly.
• Guide new product and design efforts by tracking design trends in the sector.
• Direct marketing-focused new product development efforts by tracking technical and non-technical new products entering the market.
• Gain insights into R&D investments in advanced countries and prepare for international partnerships by monitoring sector-specific R&D investments.
• Strengthen their branding efforts by tracking new brands entering the sector or brands similar to their own.
• Develop competitive strategies by monitoring not just the sector but specifically the movements of their competitors.

GIA is the first in Turkey to systematically monitor new products, patented technologies, new designs, and brands across many countries using registered databases, providing reports to its clients.